Digital Marketing Specialist

1 - 2 years

2 - 3 Lacs

Posted:2 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Search Engine Optimization (SEO)

  • Perform on-page and off-page SEO activities to improve website rankings
  • Conduct keyword research and competitor analysis
  • Optimize website content, meta tags, URLs, and images
  • Monitor SEO performance using tools like Google Analytics and Search Console
  • Improve website traffic, organic reach, and conversion rates

Social Media Management

  • Manage and handle social media accounts (LinkedIn, Instagram, Facebook, etc.)
  • Create engaging content (posts, captions, reels ideas, creatives coordination)
  • Plan and execute social media calendars
  • Increase followers, engagement, and brand visibility
  • Respond to comments, messages, and inquiries professionally

Content & Campaign Management

  • Coordinate with design/content teams for creatives
  • Run paid campaigns (basic knowledge of Meta/Google Ads preferred)
  • Track performance and prepare monthly digital marketing reports
  • Stay updated with digital marketing trends and best practices

Required Skills & Qualifications

  • Bachelors degree in Marketing, Communications, or related field
  • Strong knowledge of SEO (On-page, Off-page, Technical basics)
  • Hands-on experience in social media handling
  • Familiarity with tools like Google Analytics, Search Console, SEMrush/Ahrefs (preferred)
  • Good communication and content-writing skills
  • Creative mindset with analytical thinking.

Preferred candidate profile

Knowledge of healthcare Industry

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Utkarsh Wellbe logo
Utkarsh Wellbe

Health & Wellness

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