Digital Marketing Specialist

As a Digital Marketing Specialist at Adare Food Ingredients, a subsidiary of CP Ingredients (Ireland), you will be responsible for planning and executing digital marketing strategies to promote ingredients on various platforms. You will play a crucial role in enhancing the company's online presence, generating quality leads, and strengthening the brand across digital channels. Key Responsibilities: - Develop and implement digital marketing campaigns to drive ingredients and brand awareness, as well as lead generation. - Create engaging and insightful content for social media platforms and newsletters. - Manage the company's online sales platform on third-party e-commerce websites and implement strategies to increase online sales revenue. - Identify international market opportunities by analyzing global trends. - Shortlist potential traders/distributors in international markets and establish communication until the time of appointment. - Collaborate with the technical and sales team to create sales campaigns and promotional materials. - Conduct market research to identify trends, customer behavior, and competitor activities. - Stay updated with the latest digital marketing trends. Qualifications Required: - Bachelor's degree preferably in Business, Marketing, Communications, or a related field. - 1-2 years of experience in digital marketing is preferable. - Excellent communication, analytical, and project management skills. - Creative thinker with a results-driven mindset. Additional Details: The job type is full-time and office-based in Anand, Gujarat. The benefits include cell phone reimbursement, leave encashment, paid sick time, paid time off, and a morning shift schedule. Performance bonuses are also provided. (Note: Job Type, Benefits, and Schedule information are included in the Additional Details section),