Digital Marketing Specialist

Adare Food Ingredients, a subsidiary of CP Ingredients (Ireland), specializes in developing dairy-based ingredients and sweet/savory flavor technology for specific target food products. We are currently seeking an enthusiastic Digital Marketing Specialist with a passion for content writing, creating and managing social media campaigns, and identifying international market opportunities for sales. As the Digital Marketing Specialist, you will be tasked with planning and executing digital marketing strategies to promote our ingredients on various platforms. You will play a crucial role in enhancing our company's online presence across social media channels, generating high-quality leads, and reinforcing our brand through digital channels. Key Responsibilities: - Develop and implement digital marketing campaigns to increase ingredient and brand awareness as well as lead generation. - Create engaging and informative content for social media platforms and newsletters. - Manage the company's online sales platform on third-party e-commerce websites and devise strategies to boost online sales revenue. - Identify international opportunities by monitoring global market trends. - Shortlist potential traders/distributors in international markets and collaborate with them until the point of appointment. - Work closely with the technical and sales teams to develop sales campaigns and promotional materials. - Conduct market research to identify trends, customer behavior, and competitor activities. - Stay updated on the latest digital marketing trends. Requirements: - Bachelor's degree in Business, Marketing, Communications, or a related field. - Ideally, 1-2 years of experience in digital marketing. - Strong communication, analytical, and project management skills. - Ability to think creatively with a results-driven approach. This is a full-time position based in our office in Anand, Gujarat. The role offers benefits such as cell phone reimbursement, leave encashment, paid sick time, paid time off, and a performance bonus. The working schedule is a morning shift. If you are a dynamic Digital Marketing Specialist looking to make a significant impact in the food industry, we encourage you to apply and join our innovative team at Adare Food Ingredients.,