Digital Marketing Specialist

company : Park Medical Billing
Interview : F2F . 4 roundslooking immediate joiner.Budget : 6-10 lpaLocation: Chennai - Valsaravakkam
Job Type: Full-timeTiming: 4:30 PM to 1:30 AMJob Summary:We are seeking a highly motivated and results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate has a passion for marketing, a strong grasp of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.Key Responsibilities:Develop and execute digital marketing campaigns across channels, including SEO, SEM, email, social media, and display advertising.Plan and manage paid search campaigns (Google Ads, Bing) and paid social (Facebook, LinkedIn, Instagram).Optimize website content, landing pages, and user funnels to improve conversion rates and engagement.Perform keyword research and implement SEO best practices.Track and analyze website traffic and campaign performance (using Google Analytics, HubSpot, etc.).Create and manage content calendars for social media and blogs.Collaborate with internal teams (design, content, sales) to create cohesive campaigns.Manage marketing automation and CRM tools for lead nurturing.Stay up-to-date with digital marketing trends, tools, and technologies.Requirements:Prior experience in the medical billing or healthcare industry is highly preferred.Bachelor’s degree in Marketing, Communications, Business, or a related field.Minimum of 4+ years of experience in digital marketing or a related role.Proven experience with Google Ads, Meta Ads, Google Analytics, SEO tools, and email marketing platforms.Experience with LinkedIn Ads, LinkedIn organic strategies, and audience engagement.Strong analytical skills and data-driven thinking.Excellent written and verbal communication skills.Creative thinker with a growth mindsetPreferred Qualifications:Google Ads and Analytics certifications.Experience in marketing for medical billing, RCM (revenue cycle management), or healthcare services.Experience with CRM tools