Job
Description
Location: Indore Department: Digital Marketing Reports To: Marketing Manager or Head of Digital Marketing Company: Visko Profile About Visko Profile: Visko Profile is a dynamic and innovative company specializing in [insert your industry/product details – e.g., advanced building profiles, engineered structural systems, etc.]. At Visko, we focus on precision, quality, and market leadership, driven by strategic marketing and data-backed decision-making. We're looking for a results-oriented PPC Expert to help accelerate our growth through impactful digital advertising. Job Summary: We are seeking a PPC Specialist who will be responsible for managing our paid search campaigns across Google Ads, Bing, and various digital advertising platforms. This role demands a detail-oriented marketer who can optimize campaigns to maximize ROI, drive qualified traffic, and align with Visko Profile’s lead generation and brand awareness goals. Key Responsibilities: Plan, build, and manage PPC campaigns across search engines and paid media platforms (e.g., Google Ads, Bing, LinkedIn Ads, Facebook Ads). Conduct keyword research and competitive analysis to optimize campaigns. Write compelling ad copy and coordinate with design teams on creatives. Monitor and analyze campaign performance daily, using tools like Google Analytics, Google Ads Dashboard, and other tracking software. Optimize bids, A/B test ad creatives, and landing pages for maximum ROI. Report on performance metrics, trends, and insights to stakeholders. Stay updated on the latest trends and best practices in paid search and digital advertising. Coordinate with SEO and content teams to align organic and paid strategies. Manage campaign budgets efficiently to ensure optimal results. Qualifications: Proven experience (2–4+ years) as a PPC Specialist or Digital Advertising Expert. Deep understanding of Google Ads, Microsoft Ads, and social media advertising platforms. Certification in Google Ads and/or Bing Ads is a plus. Strong analytical skills and proficiency with tools such as Google Analytics, Tag Manager, SEMrush, Ahrefs, etc. Experience with conversion rate optimization (CRO) and landing page testing. Excellent written and verbal communication skills. Ability to manage multiple campaigns and projects simultaneously. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹50,000.00 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person
