Digital Marketing

Key Responsibilities

• Strategic Marketing

  : Develop and execute AI-powered marketing strategies across digital and offline channels.

• AI Integration

  : Utilize

  Agentic AI frameworks

  and

  Generative AI tools (e.g., ChatGPT, Midjourney, Eleven Labs, Jasper)

  to enhance content creation, campaign automation, and audience engagement.

• Campaign Management

  : Lead B2C campaigns focused on high-net-worth individuals (HNIs), ensuring relevance and resonance.

• Analytics & Reporting

  : Build performance dashboards using

  Advanced Excel

  , Google Sheets, and AI tools to track KPIs, ROI, and lead pipelines.

• Presentation Skills

  : Create and deliver high-impact

  PowerPoint decks

  for internal reviews, leadership updates, and client presentations.

• Collaboration

  : Work cross-functionally with creative, sales, and product teams to ensure brand consistency and campaign synergy.

• Vendor & Tool Management

  : Evaluate and onboard AI tools and marketing automation platforms as needed.

Requirements

• Bachelor’s degree in marketing, Business, or related field (MBA preferred)

• 5+ years

  of marketing experience, with at least 2 years using

  Generative AI tools

• Strong understanding of

  Agentic AI systems and prompt engineering

• Proven experience in building and optimizing performance campaigns
• Expertise in

  Microsoft PowerPoint

  and

  Advanced Excel

  (pivot tables, macros, dashboards)
• Excellent written and verbal communication skills
• Ability to work in a fast-paced, tech-forward environment