Digital Marketing

Role & responsibilities

Responsibilities:

• Activate final content across social and digital ad platforms, ensuring all campaigns are built to approved specifications and deadlines
• Upload creative assets, apply targeting parameters, insert tracking links, and confirm compliance with brand and governance standards
• Maintain accuracy in budgets, placements, and naming conventions within each platform
• Collaborate with Project Managers and Digital Specialists through Workfront to confirm task completion
• Pull and organize platform performance data for reporting or audit purposes
• Flag delivery issues or discrepancies to channel leads for resolution

Qualifications and Experience:

The successful candidate will meet the following criteria:

• Minimum 1-3 years' experience in managing and coordinating digital marketing campaigns, along with a Bachelors degree in Marketing or a related field
• Must have hands-on experience with Sprinklr (Hootsuite, Sprout Social), LinkedIn Campaign Manager, Meta Ads Manager (TikTok Ads, Pinterest Ads, X Ads), Google/YouTube/Performance Max Ads (DV360)
• Experience with the following, targeting North American markets, will be a bonus: Reddit Ads Manager, Workfront (Asana, Jira), Spotify Ad Studio, Uber Ads, Waze Ads, and Digital Out of Home (DOOH) vendor platforms (Vistar, Pattison, Broadsign, etc.)
• Strong understanding of the essential digital marketing principles, and how they apply to Digital campaigns
• Experience with AI-powered marketing tools for campaign optimization, data analysis, and workflow automation will be an added advantage
• Proficiency in various testing and calibrating campaigns for optimal performance
• Ability to analyze data and identify patterns to draw actionable insights for campaign optimization
• Proficiency in Microsoft Office tools, especi