Digital Marketing

• Supporting the Head of Marketing in day-to-day marketing and related promotional activities including website management, social media marketing, event marketing and management, and more.
• End-to-end planning, coordination, and execution of a variety of events, including community building events/sessions, conferences, product launches, webinars, and similar, across Cambridge, UK, and Ahmedabad, India.
• Cultivate and maintain relationships with vendors, sponsors, and partners to enhance event experiences and drive additional event support.
• Utilise various marketing channels (social media, email, content marketing, etc.) to promote events and drive attendee participation.
• Provide post-event reports and insights to the marketing and management teams, summarising key success metrics, learnings, and outcomes.
• Preparing, managing and organising various marketing collaterals and presentations with military precision.
• Spotting client acquisition opportunities, marketing trends and capitalising on them with creative

strategies.

• Developing content calendars on a weekly and monthly basis.
• Prepare newsletters and promotional emails and organise their distribution through various channels.
• Assisting in PR-related activities such as PR research, finding the right platforms, websites, blogs etc.
• Assisting in writing, editing, and content creation including articles, blog posts, web copy, landing pages, in-depth guides, customer stories promoting the company and its services.
• Utilising various marketing/CRM tools such as MailChimp, Google Analytics, Google Search Console, Hubspot, and related to track and optimise marketing campaigns.

Experience: 1-2 years