Digital Marketing

The primary KRAs (Key Responsibility Areas) and KPIs (Key Performance Indicators) for Job: specific to social media, focus on comprehensive strategy, execution, and measurement of online campaigns and brand presence.

### Key Responsibility Areas (KRA)

- Marketing Strategy Development: Create and implement effective online marketing strategies to support business growth and brand goals.
- Digital Marketing Management: Oversee all digital channels, ensuring integration and performance across paid, owned, and earned media.- Social Media Management: Develop engaging content, grow community, manage campaigns, and monitor brand sentiment on social platforms.- Campaign Performance & Optimization: Track and analyze campaign results, making data-driven recommendations for improvement.- Market Research & Competitor Analysis: Monitor trends and competitor activities to inform strategic decisions.- Reporting and Analytics: Prepare timely and accurate reports on marketing activities, KPIs, ROI, and stakeholder feedback.- Budget Management: Control and optimize digital marketing spend in line with overall objectives.- Team Development: Lead, train, and nurture marketing team members.

### Key Performance Indicators (KPI)

| KPI | Description & Sample Targets |
|-------------------------------|-----------------------------------------------------------------------------------------------|| Website Traffic Growth | Increase in visitors to the website from organic, paid, and referral sources[3]. || Conversion Rate | Percentage of website/social media visitors completing desired actions (form fills, purchases). || Social Media Engagement | Quarterly/monthly increase in engagement rate (likes, shares, comments) by 12-15% || Follower Growth | Organic increase in social media followers (e.g., 10% quarterly) || Customer Acquisition Cost | Measure and decrease the cost to acquire new customers via digital campaigns. || Return on Investment (ROI) | Profit generated per marketing rupee/dollar spent. || Content Calendar Adherence | Ensure at least 95% scheduled posts go live as planned. || Response Time | Maintain average response time to social media queries under 1 hour. || Positive Sentiment Score | Increase positive brand sentiment online by at least 20% quarterly. || Campaign Conversion Rate | Achieve 12% or higher conversion from paid social campaigns each month. || Cost Per Acquisition (CPA) | Reduce CPA by 15% year-over-year via optimization. || Monthly Performance Reports | Timely delivery and accuracy of engagement, reach, and conversion data. |

### Social Media-Specific KRA and KPI

- Content Strategy Development: Launch viral campaigns, reach monthly engagement growth targets, and keep content calendar adherence.
- Community Management: Speedy response to comments/messages, run interactive contests, and increase customer satisfaction from social engagement.- Social Campaign Management: Campaign optimization, A/B testing of creatives, monitor daily performance, and reduce ad spend inefficiencies.- Social Listening: Identify monthly trends and shifts in sentiment, report on competitor online activity, and leverage influencer opportunities.- Analytics & Reporting: Produce detailed reports, detect improvement areas, and increase reach and engagement by at least 30% annually.

Job Types: Part-time, Permanent

Pay: Up to ₹20,000.00 per month

Expected hours: No less than 40 per week

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Internet reimbursement
• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• Why this job is for you ? Mention your skills and strength mandatory.

Work Location: In person