The primary KRAs (Key Responsibility Areas) and KPIs (Key Performance Indicators) for Job: specific to social media, focus on comprehensive strategy, execution, and measurement of online campaigns and brand presence. ### Key Responsibility Areas (KRA) - Marketing Strategy Development: Create and implement effective online marketing strategies to support business growth and brand goals. - Digital Marketing Management: Oversee all digital channels, ensuring integration and performance across paid, owned, and earned media. - Social Media Management: Develop engaging content, grow community, manage campaigns, and monitor brand sentiment on social platforms. - Campaign Performance & Optimization: Track and analyze campaign results, making data-driven recommendations for improvement. - Market Research & Competitor Analysis: Monitor trends and competitor activities to inform strategic decisions. - Reporting and Analytics: Prepare timely and accurate reports on marketing activities, KPIs, ROI, and stakeholder feedback. - Budget Management: Control and optimize digital marketing spend in line with overall objectives. - Team Development: Lead, train, and nurture marketing team members. ### Key Performance Indicators (KPI) | KPI | Description & Sample Targets | |-------------------------------|-----------------------------------------------------------------------------------------------| | Website Traffic Growth | Increase in visitors to the website from organic, paid, and referral sources[3]. | | Conversion Rate | Percentage of website/social media visitors completing desired actions (form fills, purchases). | | Social Media Engagement | Quarterly/monthly increase in engagement rate (likes, shares, comments) by 12-15% | | Follower Growth | Organic increase in social media followers (e.g., 10% quarterly) | | Customer Acquisition Cost | Measure and decrease the cost to acquire new customers via digital campaigns. | | Return on Investment (ROI) | Profit generated per marketing rupee/dollar spent. | | Content Calendar Adherence | Ensure at least 95% scheduled posts go live as planned. | | Response Time | Maintain average response time to social media queries under 1 hour. | | Positive Sentiment Score | Increase positive brand sentiment online by at least 20% quarterly. | | Campaign Conversion Rate | Achieve 12% or higher conversion from paid social campaigns each month. | | Cost Per Acquisition (CPA) | Reduce CPA by 15% year-over-year via optimization. | | Monthly Performance Reports | Timely delivery and accuracy of engagement, reach, and conversion data. | ### Social Media-Specific KRA and KPI - Content Strategy Development: Launch viral campaigns, reach monthly engagement growth targets, and keep content calendar adherence. - Community Management: Speedy response to comments/messages, run interactive contests, and increase customer satisfaction from social engagement. - Social Campaign Management: Campaign optimization, A/B testing of creatives, monitor daily performance, and reduce ad spend inefficiencies. - Social Listening: Identify monthly trends and shifts in sentiment, report on competitor online activity, and leverage influencer opportunities. - Analytics & Reporting: Produce detailed reports, detect improvement areas, and increase reach and engagement by at least 30% annually. Job Types: Part-time, Permanent Pay: Up to ₹20,000.00 per month Expected hours: No less than 40 per week Benefits: Cell phone reimbursement Flexible schedule Internet reimbursement Paid sick time Paid time off Work from home Application Question(s): Why this job is for you ? Mention your skills and strength mandatory. Work Location: In person
The primary KRAs (Key Responsibility Areas) and KPIs (Key Performance Indicators) for Job: specific to social media, focus on comprehensive strategy, execution, and measurement of online campaigns and brand presence. ### Key Responsibility Areas (KRA) - Marketing Strategy Development: Create and implement effective online marketing strategies to support business growth and brand goals. - Digital Marketing Management: Oversee all digital channels, ensuring integration and performance across paid, owned, and earned media. - Social Media Management: Develop engaging content, grow community, manage campaigns, and monitor brand sentiment on social platforms. - Campaign Performance & Optimization: Track and analyze campaign results, making data-driven recommendations for improvement. - Market Research & Competitor Analysis: Monitor trends and competitor activities to inform strategic decisions. - Reporting and Analytics: Prepare timely and accurate reports on marketing activities, KPIs, ROI, and stakeholder feedback. - Budget Management: Control and optimize digital marketing spend in line with overall objectives. - Team Development: Lead, train, and nurture marketing team members. ### Key Performance Indicators (KPI) | KPI | Description & Sample Targets | |-------------------------------|-----------------------------------------------------------------------------------------------| | Website Traffic Growth | Increase in visitors to the website from organic, paid, and referral sources[3]. | | Conversion Rate | Percentage of website/social media visitors completing desired actions (form fills, purchases). | | Social Media Engagement | Quarterly/monthly increase in engagement rate (likes, shares, comments) by 12-15% | | Follower Growth | Organic increase in social media followers (e.g., 10% quarterly) | | Customer Acquisition Cost | Measure and decrease the cost to acquire new customers via digital campaigns. | | Return on Investment (ROI) | Profit generated per marketing rupee/dollar spent. | | Content Calendar Adherence | Ensure at least 95% scheduled posts go live as planned. | | Response Time | Maintain average response time to social media queries under 1 hour. | | Positive Sentiment Score | Increase positive brand sentiment online by at least 20% quarterly. | | Campaign Conversion Rate | Achieve 12% or higher conversion from paid social campaigns each month. | | Cost Per Acquisition (CPA) | Reduce CPA by 15% year-over-year via optimization. | | Monthly Performance Reports | Timely delivery and accuracy of engagement, reach, and conversion data. | ### Social Media-Specific KRA and KPI - Content Strategy Development: Launch viral campaigns, reach monthly engagement growth targets, and keep content calendar adherence. - Community Management: Speedy response to comments/messages, run interactive contests, and increase customer satisfaction from social engagement. - Social Campaign Management: Campaign optimization, A/B testing of creatives, monitor daily performance, and reduce ad spend inefficiencies. - Social Listening: Identify monthly trends and shifts in sentiment, report on competitor online activity, and leverage influencer opportunities. - Analytics & Reporting: Produce detailed reports, detect improvement areas, and increase reach and engagement by at least 30% annually. Job Types: Part-time, Permanent Pay: Up to ₹20,000.00 per month Expected hours: No less than 40 per week Benefits: Cell phone reimbursement Flexible schedule Internet reimbursement Paid sick time Paid time off Work from home Application Question(s): Why this job is for you ? Mention your skills and strength mandatory. Work Location: In person