Posted:1 month ago|
Platform:
On-site
Full Time
We are seeking a results-driven and strategic Digital Marketing Manager to lead our online marketing efforts in the study abroad domain.
• Develop and execute digital marketing strategies to generate leads for study abroad programs.
• Plan and manage campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn, and other paid platforms.
• Implement SEO/SEM, content marketing, and email marketing strategies to increase organic reach and conversions.
• Manage the company’s website and landing pages to ensure user-friendly design, clear messaging, and updated program info.
• Oversee social media presence (Instagram, Facebook, YouTube, LinkedIn, etc.) with regular posts, campaigns, and engagement activities.
• Analyze performance metrics using tools like Google Analytics, Meta Business Suite, and CRM systems to measure campaign effectiveness.
• Coordinate with counselors and academic teams to align marketing with student interests and seasonal promotions.
• Create engaging digital content including blogs, videos, student testimonials, and webinars.
• Monitor competitors and market trends in the overseas education space.
• Manage the digital marketing team or external vendors/agencies as required.
• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 3+ years of hands-on experience in digital marketing.
.
Salary:💸 Based on your Experience
Location:📍Edappally
Vidhyarthi Mithram
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