Digital Marketing Manager

Company Name:

Position Title:

Reporting To:

Qualification:

Experience:

Age:

Job Location

JOB OBJECTIVE

Digital Marketing Manager

Digital Platforms

This position plays a pivotal role in driving sales, increasing brand visibility, and supporting our revenue strategies for the HoReCa and Key Account segments.

Key Performance Areas

1. Digital Marketing & Advertising

• Execute the annual digital marketing plan in line with business objectives and allocated budget.

• Manage Website

  , SEO, PPC, email marketing, display advertising, and affiliate marketing campaigns.
• Collaborate with sales, F&B, and operations teams to launch digital promotions targeting Key Accounts.
• Liaise with advertising agencies for creative development and media planning.
• Monitor campaign performance through marketing analytics and optimize based on insights.

2. Social Media Management

• Develop, schedule, and publish content across platforms (Instagram, Facebook, LinkedIn, etc.).
• Engage with followers and manage online reputation by responding to comments and reviews.
• Work with influencers, bloggers, and content creators for brand collaborations.
• Run targeted social media campaigns to promote QSR offerings, F&B launches, and seasonal promotions.

3. Content Creation & Visual Management

• Coordinate photo and video shoots for brand and promotional content.
• Manage a library of visual assets in line with brand guidelines.
• Work with agencies, photographers, and internal teams to produce compelling visual content.

4. Public Relations & Events

• Draft and distribute press releases for events, product launches, and partnerships.
• Manage media relationships, exhibitions, and food blogger outreach.
• Support the planning and execution of events including NRAI-sponsored activities and government/community relations events.

5. Email Marketing & Direct Communication

• Design and execute email marketing campaigns.
• Manage contact databases and develop segmented lists for targeted outreach.
• Ensure all direct marketing and printed collateral align with brand standards.

6. Exhibition & Customer Event

• Plan and execute brand participation in trade shows, expos, and customer events.
• Coordinate with vendors and internal teams for event setup, branding, and logistics.
• Drive engagement through on-site activations, live demos, and promotional activities.
• Manage lead capture and ensure timely follow-up with sales teams.
• Create event reports, analyze ROI, and suggest improvements for future participation.

Required Skills/Abilities:

Experience:

• 8 plus years in a digital marketing role preferably within the food service, or FMCG sectors.
• Proven track record in managing digital campaigns, social media accounts, event marketing, influencer collaborations, and content production.

Technical Skills:

• Proficiency in Performance Marketing and digital tools like Google Ads, Meta Ads Manager, SEO platforms, Mailchimp, Canva, etc.
• Strong command of Microsoft Excel, PowerPoint, and design software.
• Familiarity with social media scheduling and website CMS tools.

Soft Skills:

• Excellent communication and storytelling skills.
• Strong organizational and project management abilities.
• Creative thinker with attention to detail.
• Ability to work cross-functionally and lead external agency partners.