Company Name: Falcon Agrifriz Foods Pvt. Ltd. (Group company of Falcon Group) Position Title: Digital Marketing Manager Reporting To: Marketing Head Qualification: MBA in Marketing Experience: 8 to 12 Years Age: 30 - 45 Years Job Location Corporate Office, Ahmedabad Job Description JOB OBJECTIVE We are seeking a highly skilled and dynamic Digital Marketing Manager to lead the execution of our digital marketing initiatives across various platforms and channels. This role demands a well-rounded marketing professional who can balance traditional and digital strategies, manage end-to-end campaigns, and contribute to our public relations and event efforts. The ideal candidate will have a strong background in Digital Platforms , Social Media Marketing, Exhibition and Customer Events, Content Marketing , Email Campaigns , Paid Ads (PPC) , Affiliate Marketing , and Analytics . Experience in event management , food and beverage promotions , and brand shoots is essential. This position plays a pivotal role in driving sales, increasing brand visibility, and supporting our revenue strategies for the HoReCa and Key Account segments. Key Performance Areas 1. Digital Marketing & Advertising Execute the annual digital marketing plan in line with business objectives and allocated budget. Manage Website , SEO, PPC, email marketing, display advertising, and affiliate marketing campaigns. Collaborate with sales, F&B, and operations teams to launch digital promotions targeting Key Accounts. Liaise with advertising agencies for creative development and media planning. Monitor campaign performance through marketing analytics and optimize based on insights. 2. Social Media Management Develop, schedule, and publish content across platforms (Instagram, Facebook, LinkedIn, etc.). Engage with followers and manage online reputation by responding to comments and reviews. Work with influencers, bloggers, and content creators for brand collaborations. Run targeted social media campaigns to promote QSR offerings, F&B launches, and seasonal promotions. 3. Content Creation & Visual Management Coordinate photo and video shoots for brand and promotional content. Manage a library of visual assets in line with brand guidelines. Work with agencies, photographers, and internal teams to produce compelling visual content. 4. Public Relations & Events Draft and distribute press releases for events, product launches, and partnerships. Manage media relationships, exhibitions, and food blogger outreach. Support the planning and execution of events including NRAI-sponsored activities and government/community relations events. 5. Email Marketing & Direct Communication Design and execute email marketing campaigns. Manage contact databases and develop segmented lists for targeted outreach. Ensure all direct marketing and printed collateral align with brand standards. 6. Exhibition & Customer Event Plan and execute brand participation in trade shows, expos, and customer events. Coordinate with vendors and internal teams for event setup, branding, and logistics. Drive engagement through on-site activations, live demos, and promotional activities. Manage lead capture and ensure timely follow-up with sales teams. Create event reports, analyze ROI, and suggest improvements for future participation. Required Skills/Abilities: Experience: 8 plus years in a digital marketing role preferably within the food service, or FMCG sectors. Proven track record in managing digital campaigns, social media accounts, event marketing, influencer collaborations, and content production. Technical Skills: Proficiency in Performance Marketing and digital tools like Google Ads, Meta Ads Manager, SEO platforms, Mailchimp, Canva, etc. Strong command of Microsoft Excel, PowerPoint, and design software. Familiarity with social media scheduling and website CMS tools. Soft Skills: Excellent communication and storytelling skills. Strong organizational and project management abilities. Creative thinker with attention to detail. Ability to work cross-functionally and lead external agency partners.
Job Summary: We are looking for a dynamic and results-driven Talent Acquisition Specialist to join our HR team. You will be responsible for managing the end-to-end recruitment process to attract, identify, and hire top talent that aligns with our companys values and business goals. Your role will be pivotal in building a strong employer brand and creating a positive candidate experience. Key Responsibilities: Collaborate with hiring managers to understand hiring needs, role requirements, and team goals Develop and execute effective sourcing strategies to build a strong talent pipeline using various channels (LinkedIn, job boards, social media, referrals, etc.) Write compelling job descriptions and post openings on appropriate platforms Screen resumes, conduct initial interviews, and coordinate interviews with hiring managers Manage the candidate experience throughout the recruitment lifecycle Maintain accurate and up-to-date records in the applicant tracking system (ATS) Partner with HR and leadership to continuously improve recruiting processes and tools Participate in employer branding initiatives, job fairs, and networking events Stay up to date with industry trends and talent acquisition best practices Track recruitment metrics (e.g., time-to-fill, source of hire) to measure effectiveness Requirements: Master’s degree in Human Resources, Business Administration. Proven experience (2-6 years) as a recruiter or talent acquisition specialist Familiarity with applicant tracking systems (ATS) and HR databases Solid understanding of sourcing techniques and recruitment channels Strong communication and interpersonal skills Ability to manage multiple open roles and prioritize tasks effectively High level of professionalism and confidentiality Preferred Qualifications: Experience recruiting in Food & Beverage Industry
We are looking for an experienced and proactive HR Generalist to manage and support key HR functions, specifically in Performance Management Systems (PMS), Employee Engagement, and Learning & Development (L&D). This role involves partnering with leadership and employees to foster a positive work environment, drive performance initiatives, and facilitate employee development programs. Key Performance Areas Performance Management System (PMS): Oversee the implementation and administration of the PMS across all levels of the organization. Guide managers and employees through the performance appraisal process, ensuring timely and accurate evaluations. Provide support in setting performance goals, tracking progress, and offering feedback. Collaborate with leadership to develop strategies for addressing performance gaps and driving continuous improvement. Maintain PMS data and prepare regular reports to assess trends and identify areas for development. Employee Engagement: Develop and execute employee engagement initiatives to increase morale, satisfaction, and retention. Conduct employee surveys, feedback sessions, and focus groups to understand employee needs and concerns. Work with leadership to address concerns, improve workplace culture, and promote work-life balance. Organize employee events, recognition programs, and team-building activities to enhance overall engagement. Monitor and analyze employee engagement metrics, suggesting improvements based on data and feedback. Learning & Development (L&D): Collaborate with department heads to identify skill gaps and development needs across the organization. Assist in the creation and execution of L&D programs to address organizational goals and personal development. Facilitate training sessions and coordinate external training providers when necessary. Help develop a culture of continuous learning by promoting professional development opportunities. Track training effectiveness and gather feedback to enhance future L&D initiatives. General HR Support: Provide general HR support in areas such as recruitment, onboarding, employee relations, and compliance. Maintain accurate employee records and ensure all HR policies are followed. Stay updated on labor laws and best practices to ensure compliance and best-in-class HR practices. Act as a point of contact for employee queries and concerns, ensuring a positive employee experience. Qualifications: Masters degree in Human Resources, Business Administration, or a related field. 8+ years of experience in HR, preferably with exposure to Performance Management, Employee Engagement, and L&D. Strong knowledge of HR processes, policies, and best practices. Excellent communication, interpersonal, and organizational skills. Ability to handle sensitive information with confidentiality. Proficient in HR software and MS Office Suite. Certification in HR or performance management (e.g., PHR, SHRM-CP) is a plus. Skills and Competencies: Strong understanding of performance management tools and processes. Ability to analyze data and provide insights on employee engagement and performance. Proven ability to drive engagement initiatives and foster positive organizational culture. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Proactive, problem-solving mindset with a passion for employee development.