Digital Marketing Manager

Job Summary:

We are looking for a creative, data-driven, and brand-focused Digital Marketing professional to manage and grow our online presence in the skin care segment. The ideal candidate will have hands-on experience in digital marketing strategies, content creation, social media management, influencer partnerships, and performance marketing with a strong understanding of the beauty and skin care industry.

Key Responsibilities:

1. Digital Strategy & Execution

• Develop and execute digital marketing campaigns to promote skin care products across multiple online platforms.
• Plan monthly content calendars aligned with product launches, promotions, and seasonal campaigns.
• Manage and optimize social media accounts (Instagram, Facebook, YouTube, Pinterest, etc.).

2. Content Creation & Brand Building

• Coordinate with graphic designers, photographers, and videographers to produce engaging content, including product photos, tutorials, and skincare tips.
• Write and edit copy for ads, blogs, product descriptions, and social posts.

3. Paid Advertising & Performance Marketing

• Run and optimize paid ad campaigns on Google Ads, Facebook Ads, and Instagram Ads.
• Track campaign performance, analyze ROI, and adjust strategies for maximum efficiency.

4. Influencer & Community Engagement

• Collaborate with beauty influencers, bloggers, and skincare experts for brand promotions.
• Respond to customer queries and engage with followers on social media platforms.

5. SEO & Website Management

• Implement SEO strategies to increase organic traffic to the company website.
• Update product listings, banners, and promotional content on the website and e-commerce portals.

6. Market Research & Trends

• Monitor competitors’ activities and latest trends in the skincare industry.
• Suggest new digital initiatives to enhance brand awareness and customer engagement.

Skills & Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Communication, or related field.
• Proven experience in digital marketing within the beauty, cosmetics, or skincare industry preferred.
• Strong knowledge of social media trends, content marketing, SEO, and paid advertising.
• Proficiency in tools like Google Analytics, Facebook Business Manager, Canva, Adobe Creative Suite (optional but preferred).
• Creative mindset with strong visual and aesthetic sense for beauty products.
• Excellent communication, coordination, and project management skills.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person