Digital Marketing Manager

Key Responsibilities1. Digital Strategy & Brand Building

• Create and execute a strong digital marketing strategy for skincare products.
• Build brand visibility across all online platforms.
• Understand skincare audience behavior and create targeted campaigns.

2. Social Media Management

• Manage Instagram, Facebook, YouTube, LinkedIn, and Pinterest.
• Plan monthly content calendar: reels, posts, skincare tips, before-after content.
• Handle comments, DMs, and customer engagement.
• Work with designers/creators to produce high-quality content.

3. Paid Ads & Performance Marketing

• Run and optimize Facebook/Instagram Ads, Google Ads, YouTube Ads.
• Manage budgets and track ROI for each campaign.
• Create campaigns for:
• Product launches
• Awareness
• Lead generation
• Website traffic
• Online sales (if applicable)

4. Influencer & Collaboration Management

• Identify skincare influencers, bloggers, dermat creators, and negotiate collaborations.
• Manage influencer campaigns, product seeding, and paid partnerships.
• Track influencer performance.

5. Website, SEO & E-commerce

• Manage website updates, product listings, and landing pages.
• Ensure product descriptions, images, and reviews are optimized.
• Implement SEO strategies:
• Keyword research
• On-page/off-page SEO
• Blog writing
• Support sales on platforms like Amazon, Flipkart, Nykaa (if applicable).

6. Content Marketing

• Create skincare blogs, educational content, customer success stories.
• Promote content that increases trust and brand authority.

7. Data Analytics & Reporting

• Track KPIs using Google Analytics, Meta Insights, and other tools.
• Prepare weekly/monthly performance reports.
• Suggest improvements based on data.

8. Customer Retention & Email/SMS Marketing

• Design automated campaigns to upsell and cross-sell products.
• Build customer loyalty programs and newsletters.

9. Coordination & Team Management

• Coordinate with sales, product development, and graphic design teams.
• Manage agency partners and freelancers.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person