Digital Marketing Manager

Digital Marketing Manager (Immediate Hiring )

Location: Kolkata, India
Type: Full-Time
Experience: Minimum 3 Years
Salary: Up to ₹35,000/month

About The Travel Konnection

The Travel Konnection is one of Kolkata’s leading travel agencies, known for creating personalized domestic and international tour experiences. Our mission is to connect people with meaningful journeys by combining innovation, creativity, and a deep passion for travel. Join us in crafting unforgettable travel stories for our clients.

Role Overview

We are seeking an experienced Digital Marketing Manager with a strong grasp of SEO, GEO (Local SEO), and AEO (Answer Engine Optimization) strategies. The ideal candidate will be data-driven, highly creative, and well-versed in the latest trends and tools that drive online growth and visibility.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across Google, Meta, and other platforms.
• Stay updated with Google algorithm changes and implement necessary adjustments.
• Manage and optimize SEO, Local SEO, and AEO campaigns for maximum visibility.
• Conduct keyword research, competitor analysis, and website audits to identify growth opportunities.
• Oversee and analyze performance of paid campaigns (Google Ads, Meta Ads, etc.).
• Collaborate with design, content, and development teams to implement SEO best practices.
• Track analytics, prepare detailed reports, and recommend actionable insights.
• Identify and integrate emerging trends in digital marketing to keep the brand ahead of the curve.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or related field (Master’s preferred).
• Minimum 3 years of experience in digital marketing, SEO, and local SEO.
• Solid understanding of AEO, AI-driven search, and voice search optimization.
• Proficiency in tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Strong analytical, project management, and communication skills.
• Ability to work independently and adapt in a dynamic, fast-paced environment.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Work Location: In person