Digital Marketing Manager

Job Summary:

The Digital Marketing Manager will be responsible for planning, executing, and managing the company’s overall digital marketing strategy to enhance brand awareness, generate leads, and drive measurable business growth across all online platforms. The role also includes overseeing creative content development and video editing to ensure strong visual communication and brand consistency.

Key Responsibilities:

Strategy & Planning

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Plan and manage digital marketing budgets and ensure cost efficiency.
• Identify emerging trends and optimize performance across digital channels.

Performance Marketing

• Manage and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube.
• Collaborate with creative and content teams to improve ad quality and conversions.

SEO & Content Marketing

• Oversee on-page, off-page, and technical SEO activities to boost organic reach.
• Plan and supervise content creation for websites, blogs, and social media.
• Ensure content aligns with SEO and brand tone guidelines.

Social Media, Creatives & Branding

• Develop and execute engaging social media campaigns to increase visibility and engagement.
• Oversee creative design and visual content, including banners, posters, and promotional materials.
• Coordinate with graphic designers for social media creatives, advertisements, and campaign visuals.
• Maintain consistent brand identity across all digital channels.

Video Creation & Editing

• Plan and supervise video content for social media, product promotions, and campaigns.
• Edit short and long-form videos for platforms like Instagram Reels, YouTube, and LinkedIn.
• Work closely with the design and marketing teams to produce creative, brand-aligned video content.

Analytics & Reporting

• Use tools like Google Analytics, Search Console, SEMrush, and Meta Business Suite to track performance.
• Prepare detailed monthly and quarterly performance reports with actionable insights.

Team Management

• Lead and mentor the digital marketing team (executives, designers, interns).
• Collaborate with the sales and product teams to ensure marketing alignment.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field.
• 2–6 years of experience in digital marketing and team handling.
• Proficiency in Google Ads, Meta Ads, SEO tools, and social media management.
• Working knowledge of Canva, Adobe Photoshop, Premiere Pro, or CapCut for creatives and video editing.
• Strong analytical, creative, and communication skills.
• Ability to manage multiple projects and deadlines efficiently.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person