Digital Marketing Manager

Role Overview

We are looking for a digital marketer who isn’t just familiar with ads & content — but understands growth. Someone who knows how to drive reach, leads, conversions, and visibility for brands.

If you can think creatively, execute fast, and track numbers — you’ll thrive here.

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Key Responsibilities

Content & Social Media

• Plan monthly content strategy for Instagram + LinkedIn

• Manage posting calendars, captions, and brand tone

• Work with design/content teams to publish output consistently

• Monitor engagement, community response + trend alignment

Performance Marketing

• Create and manage Meta + Google Ads campaigns

• Allocate budgets, track ROAS, CPC, CTR, cost per lead

• Analyze data & optimize campaigns weekly for performance

• Build target audience sets + remarketing funnels

SEO + Website

• Basic SEO knowledge — keywords, backlinks, on-page fixes

• Coordinate web updates, landing pages, traffic tracking

• Improve website conversion rates + lead generation quality

Analytics + Reporting

• Track insights across campaigns, social media, website, ads

• Prepare weekly + monthly performance dashboards

• Identify what’s working, what’s not, and plan improvement steps

Influencer + Brand Collaborations

• Research influencers, negotiate, manage outreach & ROI analysis

• Build brand visibility through creators + digital partnerships

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Skills & Competencies

• Strong understanding of digital channels (IG, Meta Ads, Google, SEO)

• Creative thinking + analytical mindset — balance of art & numbers

• Good copywriting for ads, captions, and hooks

• Proficiency in Meta Business Suite, Google Ads, Analytics, Canva

• Data-driven, fast execution, growth-focused approach

• Comfortable working with performance targets & deadlines

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Who You Are

• You’re curious, experimental, updated on trends

• You love testing ideas instead of playing safe

• You think in funnels, not just posts

• You value results over noise

• You’re resourceful — always find a way

Apply At:

careers@sortafamous.in