Digital Marketing Manager

Job Title

Location

Experience

Department

Mode of Work:

digital marketing manager

Key Responsibilities

• Develop, implement, and manage digital marketing strategies across channels such as SEO, SEM, social media, content marketing, email marketing, and paid media campaigns.
• Drive performance marketing initiatives to meet lead generation, conversion, and brand visibility goals.
• Lead a team of digital marketing professionals, providing mentorship, and ensuring seamless execution of marketing strategies.
• Monitor and analyze digital campaigns' performance metrics, providing actionable insights and strategies for optimization.
• Oversee the creation of compelling content for digital platforms, ensuring alignment with the brand voice and objectives.
• Collaborate with internal stakeholders (sales, content, design) to ensure cohesive marketing initiatives.
• Stay updated on the latest digital marketing trends, tools, and technologies, implementing best practices to enhance marketing efforts.
• Manage the digital marketing budget, ensuring effective allocation of resources across campaigns.
• Report on key performance indicators (KPIs) and return on investment (ROI) to leadership.
  

Required Skills

• Proven expertise across all major verticals of digital marketing (SEO, SEM, social media, content marketing, email, PPC, analytics, etc.).
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Experience in managing and mentoring a team.
• Proficiency in marketing tools such as Google Analytics, AdWords, SEO tools, CRM systems, and social media platforms.
• Excellent communication, organizational, and project management skills.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  

Qualifications

• Bachelor’s degree in marketing, business, or a related field. A master’s degree is a plus.
• 7+ years of hands-on experience in digital marketing roles, with a focus on team management.