Digital Marketing Manager

Job Summary:

The Digital Marketing Manager will be responsible for designing, executing, and optimizing the company’s digital marketing strategy across all platforms. The role demands proven expertise in managing end-to-end digital campaigns that drive brand awareness, app promotion, lead generation, and business growth. The candidate should have 3–5 years of hands-on experience in developing and implementing corporate digital marketing strategies.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with company goals.
• Manage and optimize campaigns across multiple channels including SEO, SEM, social media, email, and content marketing.
• Plan and execute app promotion campaigns to drive downloads, user engagement, and retention.
• Drive high-quality lead generation through paid campaigns, organic channels, and targeted digital initiatives.
• Lead the planning and execution of paid digital campaigns (Google Ads, Facebook, LinkedIn, Instagram, etc.).
• Drive content strategy (blogs, videos, creatives, newsletters) to engage target audiences.
• Analyze digital performance metrics (traffic, conversion, ROI) and present insights to management.
• Manage the company website and ensure continuous optimization for SEO and user experience.
• Collaborate with sales and business teams to support lead generation and revenue targets.
• Identify training, tools, and technologies needed to strengthen digital marketing execution.
• Stay updated with the latest industry trends, tools, and best practices.
• Manage digital marketing budgets and ensure high ROI.

Key Skills & Competencies:

• Proven track record of managing corporate digital marketing campaigns (3–5 years).
• Expertise in SEO, SEM, Google Ads, and social media advertising.
• Hands-on experience in app promotion campaigns and digital lead generation.
• Strong knowledge of Google Analytics, Search Console, and other digital marketing tools.
• Experience with marketing automation and CRM platforms.
• Strong content planning, creative thinking, and execution skills.
• Excellent analytical and reporting skills.
• Ability to manage multiple projects within tight deadlines.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Work Location: In person