Digital Marketing Manager

Digital Marketing Manager

Company Description

MCI is an independent global marketing communications group that focuses on a human-first approach. We specialize in events, congress organization, community solutions, and digital communications, offering a comprehensive portfolio that includes social and content marketing, research and insights. With headquarters in Geneva, MCI has a global presence across 60 offices in 31 countries. We have been driving positive change for the world’s leading brands, associations, and not-for-profit organizations for over three decades.

New Delhi & Mumbai

Great Place to Work certification

global standards with local expertise.

Key Responsibilities:

• Oversee all digital marketing initiatives for an online travel service platform, driving growth and customer engagement.
• Develop and implement effective e-commerce strategies to enhance user experience and increase online sales.
• Lead the formulation and execution of brand strategy to strengthen market positioning and brand awareness.
• Create and execute sales strategies that align with business goals and drive revenue growth.
• Plan, execute, and optimize multi-channel marketing campaigns to achieve business objectives.
• Manage marketing budgets, ensuring optimal allocation across campaigns and channels to maximize ROI.
• Oversee social media strategies and content, enhancing brand presence and audience engagement across platforms.
• Lead PPC campaigns, focusing on strategy development, keyword optimization, and performance analysis.
• Manage and optimize Google AdWords campaigns to drive targeted traffic and conversions.
• Analyze performance metrics across all channels and use insights to inform strategic decisions and improvements.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field; master’s preferred.
• Proven experience in a senior digital marketing role, ideally in the travel or e-commerce sectors.
• Strong analytical skills with experience in data interpretation and reporting.
• Excellent leadership, communication, and project management skills.