Digital Marketing Manager

Key Responsibilities - Lead Generation & Funnel Management - · Develop and execute multi-channel digital strategies to generate high-quality leads. · Setup and manage lead capture mechanisms (landing pages, forms, chatbots, etc.). · Monitor, analyze, and optimize lead funnels to improve conversion rates. Collaboratewithsalesteamstoensureseamlessleadhand-offandfeedback loops. Campaign Planning &Execution - · Design and run digital marketing campaigns (GoogleAds, Meta/Facebook, LinkedIn, email). · Track campaign performance using tools like Google Analytics, GoogleAds Manager, Meta Business Suite, etc. · Continuously A/B test ad creative’s, messaging, and formats to maximize ROI. Ensure all campaigns are aligned with brand guidelines and marketing objectives. Website &SEO Management - · Oversee website content strategy, structure, and performance. · Optimize on-page and off-page SEO for improved search rankings and visibility. · Monitor website traffic, bouncerate, and engagement metrics. Coordinate with content creators and developers for regular site updates and enhancements. Google My Business(GMB) Optimization - · Maintain and update GMB listings with current information, posts, and offers. · Respond to reviews, questions, and messages promptly. · Leverage GMB insights to optimize local SEO performance. Implement location-based strategies to improve local search visibility. Reporting & Analytics - · Develop performance dashboards and present regular reports on KPIs. · Track and analyze campaign data, lead sources, SEO performance, and site behavior. Provide actionable insights based on data trends and performance metrics. Job Types: Full-time, Permanent Pay: ₹500,000.00 - ₹900,000.00 per year Schedule: Day shift Application Question(s): CTC Upto - 8 LPA Education: Bachelor's (Required) Experience: Digital marketing: 5 years (Preferred) Lead generation: 4 years (Preferred) Location: Chennai, Tamil Nadu (Required) Work Location: In person