Digital Marketing Manager

Job Opening: Digital Marketing Manager

About Eminence Technology:

Eminence Technology was founded in 2008 with the goal of providing professed digital transformation and experience to businesses the world over.

Our range of services include enterprise software development, digital commerce, digital transformation and brand building strategy. After establishing its base and rising above the market standards, Eminence started adding value to businesses through new-age solutions like Blockchain, AI/ML & Cloud Computing.

Our company has a long history of helping our clients in achieving their business goals and gaining an edge over their competitors.

For more information, please visit our website: https://eminencetechnology.com

About Profile:

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, PPC, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimizes user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

• Proven working experience in digital marketing of at least 4 years.
• Excellent written and verbal communication skills
• Demonstrable experience leading and managing SEO/SEM/PPC, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of website analytics & tracking tools (e.g., Google Analytics, Semrushs, Ahrefs, Google Search Console, GTM, Data layers, NetInsight, WebTrends).
• Working knowledge of ad serving tools.
• Strong Knowledge of Performance Marketing.
• Experience in setting up and optimising Google Adwords campaigns & Merchant centre.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Why work with us:

• A friendly healthy work environment
• Highly experienced team to work with and learn from
• A steep knowledge curve and quick growth opportunity
• Flexible timings available

Location, Salary and working days:

• Industrial Area Phase 8, Mohali
• As per knowledge and experience
• Five days working
• Work from office

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,400,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Work Location: In person