Digital Marketing Manager

Digital Marketing Expert – Full-Time

Location: Kochi, Kerala (Work from Office / Hybrid Option)

Employment Type: Full-Time

Companies: Edufolio Private Limited & World Passport Overseas Education Consultancy

About Us

Edufolio Pvt. Ltd. is a fast-growing educational service provider that connects students with top NAAC-accredited and NIRF-ranked universities in India for online degree and postgraduate programs.
World Passport is our overseas education consulting division, helping students achieve their dreams of studying abroad through reliable admission and visa guidance.

We are looking for a highly skilled and creative Digital Marketing Expert who can plan, execute, and optimize marketing campaigns for both brands and deliver measurable results.

Key Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns to generate high-quality, low-cost leads.
• Develop and implement strategies for Google Ads, YouTube Ads, and other digital channels to increase conversions.
• Optimize landing pages, ad creatives, and audience targeting for better ROI.
• Create daily, weekly, and monthly performance reports for management.
• Monitor campaign analytics and provide insights to improve lead generation efficiency.
• Collaborate with the sales and design teams to align marketing efforts with business goals.
• Manage SEO, SEM, and social media content to ensure brand visibility and engagement.
• Suggest and implement innovative digital strategies to improve overall marketing performance.
• Conduct competitor analysis and market trend research to stay updated with digital marketing best practices.
• Manage marketing budgets effectively to ensure maximum returns on ad spend.

Requirements

• Proven experience (2–5 years) in digital marketing, especially in education, edtech, or consultancy sectors.
• Strong knowledge of Meta Ads Manager, Google Ads, and Analytics tools.
• Experience in lead generation and performance marketing.
• Ability to analyze metrics and generate insightful reports.
• Excellent understanding of conversion tracking, A/B testing, and remarketing.
• Creative mindset with attention to detail in ad copy, visuals, and audience engagement.
• Proficiency in managing marketing budgets and achieving monthly lead targets.
• Bachelor’s degree in Marketing, Business, or related field preferred.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with two dynamic educational brands with global reach.
• A collaborative and growth-oriented work environment.
• Continuous learning and career development opportunities.

How to Apply

Interested candidates may send their updated resume and portfolio of past campaigns to connect.edufolio@gmail.com

Whatsapp : 7012638851
or apply directly through Indeed.

Job Types: Full-time, Permanent, Part-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Expected hours: No more than 18 per week

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Work Location: In person