Digital Marketing Manager

Position: Digital Marketing Manager

Location: On-site –Chandigarh Location

Employment Type: Full-time

We’re looking for a results-driven Digital Marketing Manager to lead our overall marketing efforts, covering digital, traditional, content, and brand communication. You will play a pivotal role in shaping and executing our marketing strategy, driving brand awareness, customer acquisition, engagement, and loyalty while aligning closely with business goals.Key Marketing Responsibilities

• Strategy & Execution
• Drive 360° marketing (digital + offline) aligned with business goals.
• Ensure consistent brand messaging and measurable campaign KPIs (ROAS, CAC, CLV, conversions).
• Digital Marketing
• Lead SEO, PPC, social media, influencer, content & email campaigns.
• Grow social following, optimize website/landing pages, achieve ROAS & CTR benchmarks.
• Brand & PR
• Define brand voice and ensure consistency.
• Secure positive media coverage, maintain >80% positive brand sentiment.
• Content Strategy
• Oversee content for web, social, ads, brochures, newsletters.
• Deliver regular blogs, videos, and doctor-led educational content.
• Offline & Events
• Plan print, outdoor, community & event campaigns with footfall targets.
• Manage vendor partnerships for cost-effective execution.
• Data & Insights
• Track KPIs with analytics tools, run A/B tests, deliver monthly performance reports.
• Collaboration
• Partner with Product, Sales, Ops & Support to improve patient journey and retention.
• Budget & Resources
• Manage budget ROI, prevent overruns, oversee agencies & internal teams.
• Innovation
• Introduce new tools/strategies (AI, chatbots, automation), stay ahead of healthcare trends.
• Team Leadership
• Build & mentor high-performing team, ensure >90% on-time deliverables, foster accountability & learning.
• Qualifications & Skills
• Bachelor’s/Master’s in Marketing, Communications, Digital Media, or related field (MBA preferred).
• Proven success in integrated marketing (digital, offline, content, PR, events) — preferably in healthcare or startups.
• Strong expertise in SEO, SEM, social media marketing, PPC, and content marketing.
• Proficient in Google Analytics, Search Console, SEMrush, Hub Spot, Meta Business Suite, Canva, etc.
• Exceptional copywriting, storytelling, and brand communication skills.
• Leadership and project management experience.
• Ability to work in a fast-paced, high-growth environment.

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Core Competencies

• Creativity – Builds impactful campaigns that stand out.
• Innovation – Embraces and applies new tools/approaches.
• Data-Driven Thinking – Relies on insights for decision-making.
• Problem-Solving – Tackles challenges quickly and effectively.
• Leadership – Inspires and drives team performance.
• Passion – Committed to delivering measurable results.

Please watsapp CV @ 92572 92576

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits:

• Food provided

Language:

• English (Preferred)

Work Location: In person