Digital Marketing Manager

About the Role:

We’re looking for a results-driven Digital Marketing Manager with a strong background in planning, executing, and optimizing paid advertising campaigns across Facebook Ads and Google Ads platforms. You will play a key role in driving targeted traffic, generating high-quality leads or conversions, and maximizing ROI for our marketing initiatives.

Key Responsibilities:

• Plan, execute, and optimize ROI-driven Facebook and Google Ads campaigns (Search, Display, Video, Shopping, Performance Max, etc.)
• Analyze and report on campaign performance metrics (CTR, CPC, ROAS, CPA, etc.)
• Conduct A/B testing of ad creatives, targeting, and landing pages
• Work closely with design and content teams to develop compelling creatives and ad copy
• Manage advertising budgets efficiently and adjust bids to maximize performance
• Use tools like Google Analytics, Google Tag Manager, and Facebook Pixel for conversion tracking
• Stay up-to-date with the latest trends and updates in digital advertising

Requirements:

• Proven experience in managing Google Ads and Facebook Ads campaigns (minimum 3 years)
• Solid understanding of performance marketing, bidding strategies, and funnel optimization
• Experience with Google Analytics, Google Ads Manager, Meta Ads Manager, and third-party tools (e.g., SEMrush, Ahrefs, Hootsuite)
• Strong analytical skills and experience with data-driven decision-making
• Excellent communication skills and attention to detail

Preferred Qualifications:

• Google Ads Certification / Meta Blueprint Certification
• Experience with lead generation
• Familiarity with landing page optimization tools like Unbounce, Instapage, or Elementor

• Digital Marketing Expert
• Paid Ads Specialist
• Google Ads Manager
• Meta Ads Expert
• PPC Executive
• Performance Marketing
• Online Advertising
• Facebook Ads
• Instagram Ads
• SEM Specialist
• Ad Campaign Manager
• Conversion Optimization
• Lead Generation
• Marketing Jobs Zirakpur
• Digital Marketing Jobs Punjab
• Real Estate Marketing
• Fluent English Required
• Onsite Marketing Role
• Full-Time Digital Marketing

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

• Zirakpur, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 2 years (Required)
• Paid Ads: 2 years (Required)

Language:

• English (Required)

Work Location: In person