Digital Marketing Manager

Digital Marketing Manager – Job Description

We are looking for a highly skilled and creative Digital Marketing Manager to lead the online growth of our diversified product portfolio, including Hair Care, Hair Oils, Hair Treatments, Hair Colors, Bakhoor & Agarbatti, Henna Paste, Perfumes & Attar, Derma, and Skincare (www.dkihenna.com). The candidate will be responsible for planning, executing, and optimizing digital strategies across all platforms to strengthen brand presence, drive customer engagement, and boost e-commerce and international visibility.

Key Responsibilities:

• Develop and execute 360° digital marketing strategies across Google, Meta, marketplaces, and international platforms.
• Lead SEO/SEM, performance marketing, PPC campaigns, retargeting, and funnel optimization.
• Manage social media channels with strong content planning, creative direction, and community engagement.
• Coordinate with design, product, and sales teams for launches, promotions, and brand campaigns.
• Oversee website performance, analytics, landing pages, and conversion rate optimization.
• Drive influencer collaborations, affiliate marketing, and brand partnerships.
• Monitor digital performance KPIs and prepare detailed analytics reports.
• Stay updated with global digital trends, competitor strategies, and new technologies.
• Support product diversification by creating digital strategies for new launches across multiple categories.

Requirements:

• Bachelor’s/Master’s degree in Marketing, Digital Media, or related field.
• 4–8 years of experience in digital marketing (FMCG/beauty/cosmetic industry preferred).
• Strong knowledge of Google Ads, Meta Ads, SEO/SEM, Shopify/WordPress, email automation, and analytics tools.
• Proven experience in performance marketing and scaling online sales.
• Creative mindset with excellent communication and planning skills.
• Ability to handle multiple product lines and manage end-to-end brand presence.

Interested candidates may email their resume to ceo@dkihenna.com with the subject line: Digital Marketing Manager.

Job Type: Full-time

Pay: ₹14,352.61 - ₹56,456.27 per month

Benefits:

• Paid sick time
• Paid time off

Application Question(s):

• Experience from Manufacturing Industry?
• Current/Last Drawn Salary?

Education:

• Master's (Preferred)

Work Location: In person