Digital Marketing Manager

Job Summary:

We are looking for an experienced and creative Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across various platforms to enhance brand visibility, generate leads, and drive business growth.

Key Responsibilities:

• Develop, plan, and implement digital marketing strategies aligned with business goals.
• Manage and optimize campaigns across all digital channels, including SEO, SEM, social media, email marketing, and display advertising.
• Oversee social media presence and content strategy for platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Conduct keyword research and manage SEO/SEM campaigns for improved ranking and traffic.
• Analyze website and campaign performance using tools such as Google Analytics, Search Console, and other reporting tools.
• Create engaging content, including posts, blogs, creatives, and ad copies.
• Coordinate with design, sales, and content teams to ensure brand consistency.
• Monitor market trends, competitor activities, and new digital tools/technologies.
• Manage marketing budgets and ensure a high ROI on campaigns.
• Prepare monthly performance reports and recommend improvements.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of SEO, SEM, Google Ads, Meta Ads, email campaigns, and social media marketing.
• Hands-on experience with analytics tools (Google Analytics, Search Console, etc.).
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical and problem-solving abilities.
• Ability to handle multiple projects and meet deadlines.

Preferred Skills:

• Knowledge of graphic tools like Canva, Photoshop, or Illustrator.
• Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
• Familiarity with WordPress or website management.

Job Type: Full-time

Pay: ₹10,708.99 - ₹29,237.37 per month

Work Location: In person