Posted:2 weeks ago|
Platform:
On-site
Full Time
Job Title: Digital Marketing Manager
Location: British Columbia College of Management (BCCM)
Location- Knowledge Park 3, Greater Noida, U.P.
Candidates from nearby areas will be preferred
Job Type: Full-Time
Salary: ₹30,000 – ₹35,000/month (Based on Experience)
About Us:
British Columbia College of Management is a forward-thinking EdTech institution offering programs in Hotel Management, Business, and Study Abroad. We are seeking a creative and data-driven Digital Marketing Manager to lead our online marketing initiatives and drive student enrollments through effective digital campaigns.
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram)
- Strategize and manage performance-based campaigns to promote Study Abroad programs and On-Campus Courses
- Generate leads and ensure maximum ROI through digital platforms
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Insights, etc.
- Manage and grow BCCM’s presence across social media platforms with engaging, relevant content
- Collaborate with counsellors and admissions teams to align digital strategy with lead conversion goals
- Optimize landing pages and ad creatives for high engagement and conversions
- Stay up to date with digital marketing trends, algorithm updates, and best practices
Eligibility Criteria:
- Graduate in any stream
- 2–5 years of experience in digital marketing, preferably in EdTech or the Study Abroad sector
- Strong understanding of Google Ads, Meta Ads, SEO, and Analytics tools
- Proven experience in managing targeted lead generation campaigns
- Good communication and collaboration skills
- Ability to multitask in a fast-paced environment
Preferred Skills:
- Background in Study Abroad marketing and EdTech audience engagement
- Strong copywriting and content creation abilities
- Familiarity with marketing automation tools, CRM, and email marketing platforms
- Creative problem-solver with a data-first mindset
Why Join BCCM?
- Work with a passionate, student-focused team
- Opportunity to grow in the fast-evolving EdTech space
- Competitive salary and growth opportunities
- Exposure to international education marketing
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Schedule:
Work Location: In person
British Columbia College of Management
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