Job
Description
The Digital Marketing Manager will be responsible for crafting and executing a comprehensive digital marketing strategy that encompasses website design and optimization, online customer acquisition, and sales conversion. You will work cross-functionally with content, design, development, and sales teams to ensure our digital presence is impactful, data-driven, and aligned with business objectives. Key Responsibilities Lead and manage the digital marketing strategy across all online platforms including SEO/SEM, email, social media, paid advertising, and influencer campaigns. Design, revamp, and maintain high-converting, user-friendly websites using platforms like WordPress, Shopify, Webflow, etc. Optimize website UX/UI to ensure fast loading, mobile responsiveness, and top-notch SEO practices. Manage performance marketing campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) with a focus on ROI. Drive online sales through funnel optimization, A/B testing, and conversion rate optimization (CRO). Analyze key performance metrics (KPIs) and generate insights to continuously improve campaign results. Collaborate with the creative and content teams to align messaging across channels. Stay up-to-date with the latest digital trends, tools, and best practices. Required Skills & Experience 8+ years of experience in digital marketing, including hands-on website design and development. Proven track record of driving measurable growth in online sales. Mastery of website design tools and CMS platforms like WordPress, Shopify, Webflow, or custom HTML/CSS. Deep knowledge of Google Analytics, Google Ads, Facebook Business Manager, and other digital ad platforms. Strong understanding of SEO/SEM, content marketing, email marketing, and performance analytics. Experience with marketing automation tools Excellent communication, analytical, and project management skills. Ability to work in a fast-paced environment and lead cross-functional teams Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Work Location: In person
