Digital Marketing Manager

📌 Job Description: Digital Marketing Executive/ManagerIndustry: Real Estate Consulting Role Focus: Lead Generation (Organic + Paid Campaigns) 🎯 Key ResponsibilitiesLead Generation Strategy Develop and execute digital marketing campaigns to generate qualified leads for real estate projects. Plan and manage paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms. Optimize campaigns for maximum ROI, focusing on cost-per-lead and conversion rates. Social Media Marketing Create and manage engaging content across social media platforms to build brand awareness and drive inquiries. Monitor trends, competitor activities, and audience insights to refine strategies. Run targeted ad campaigns (location-based, demographic-based) to attract potential buyers and investors. Search Engine Marketing (SEM) & SEO Manage Google Ads campaigns including keyword research, ad copywriting, bid management, and performance tracking. Implement SEO strategies to improve organic visibility of property listings and company website. Analytics & Reporting Track, measure, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards. Provide insights and recommendations to improve lead quality and reduce acquisition costs. Collaboration Work closely with sales teams to ensure smooth handover of leads and track conversion outcomes. Coordinate with creative teams for ad creatives, landing pages, and promotional materials. 🛠️ Required Skills & CompetenciesStrong knowledge of Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram). Hands-on experience with lead generation campaigns in the real estate sector (preferred). Proficiency in SEO, SEM, and social media marketing tools. Analytical mindset with ability to interpret data and optimize campaigns. Excellent communication and copywriting skills for ad content. Familiarity with CRM systems and lead tracking tools. 📚 QualificationsBachelor’s degree in Marketing, Business, or related field. 2–5 years of experience in digital marketing, preferably in real estate or consulting. Certifications in Google Ads, Facebook Blueprint, or HubSpot (preferred but not mandatory). 🚀 Role BenefitsOpportunity to work on high-value real estate projects. Performance-based incentives tied to lead generation and conversions. Exposure to advanced digital marketing tools and strategies.