Digital Marketing Manager

Location:

Salary Range:

As a Performance Marketing Manager, you’ll be responsible for:

• Planning, executing, and optimising Meta ad campaigns for e-commerce brands
• Leading and mentoring junior media buyers
• Working closely with the creative team to ensure fast testing cycles
• Owning performance for all paid media clients

Salary: Rs.35,0000 to Rs.45,000 per month.

This role is ideal for someone who’s been hands-on with Meta ads for at least 2 years and is ready to lead small teams and take full ownership of performance.

Responsibilities

Strategy & Execution

• Plan and execute Meta ad campaigns (TOF, MOF, BOF)
• Create media buying strategies tailored to different industries and budgets
• Scale and optimize campaigns to meet ROAS and CPA goals
• Implement testing strategies (creatives, offers, landing pages)

Team Management

• Oversee 2 junior media buyers
• Guide them on campaign setups, troubleshooting, and daily optimizations
• Review and approve campaigns before they go live
• Conduct weekly training sessions to upskill the team

Creative Collaboration

• Work with designers and copywriters to generate test-worthy creatives
• Give clear briefs based on performance data
• Suggest hooks, formats, and structures that have worked in the past

Reporting & Analysis

• Create weekly and monthly performance reports
• Analyze and present data-driven insights to internal stakeholders
• Track KPIs across all accounts (ROAS, CAC, CTR, etc.)

Client Communication

• Join strategy calls when needed
• Provide updates or explain performance during escalations

Requirements

Must-Haves

• 2 to 4 years of experience running Meta ads for D2C or e-commerce brands
• Strong understanding of full-funnel performance marketing
• Solid grasp of campaign structure, CBO vs ABO, retargeting, and scaling strategies
• Experience in A/B testing creatives, hooks, angles, and offers
• Familiarity with Google Sheets, ClickUp/Asana, and ad reporting tools

Good to Have

• Experience managing a small team
• Basic understanding of copywriting principles
• Ability to work cross-functionally with creatives and clients

Traits We’re Looking For

• Ownership mentality
• Fast execution with attention to detail
• Hungry to grow and build systems
• Strong communication skills and ability to lead a team