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Digital Marketing Lead Specialist –(Google lead campaign)

3 years

3 - 4 Lacs

cochin

Posted:7 hours ago| Platform: GlassDoor logo

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Skills Required

marketing ads targeting gcc coordination content design compliance analyze analytics testing strategies research analysis seo reports tracking crm regulations certification reporting data interpretation

Work Mode

On-site

Job Type

Part Time

Job Description

We are looking for Digital Marketing Lead Specialist –(Google lead campaign)at Kochi

Job Description:

  • Plan and manage Google Ads lead generation campaigns targeting Forex traders across multiple regions (GCC, MENA, EU, SEA).
  • Develop and optimize ad creatives, headlines, and landing page funnels in coordination with our content and design team.
  • Ensure full compliance with advertising policies relevant to financial services and forex trading.
  • Track and analyze campaign performance using Google Ads, GA4, and other analytics tools to maximize ROI.
  • Implement A/B testing strategies to improve CTR, CVR, and cost per lead.
  • Conduct keyword research and competitor analysis to ensure optimal bidding strategies.
  • Collaborate with SEO, sales, and compliance teams to align paid campaigns with broader marketing and regulatory objectives.
  • Provide regular performance reports, actionable insights, and strategic recommendations to management.

  • Skills:

  • 3+ years of experience managing Google Ads campaigns, preferably in the Forex, financial services, or fintech sector.
  • Proven track record of delivering high-converting leads and achieving CPL targets.
  • Strong knowledge of Google Ads (Search, Display, YouTube) and conversion tracking tools.
  • Experience working with landing page builders, Google Tag Manager, and CRM integration.
  • Familiarity with industry regulations and restrictions on financial advertising (e.g., CySEC, FSA, ESMA guidelines).
  • Google Ads Certification is a plus.
  • Analytical mindset with strong reporting and data interpretation skills.

Salary will be as par with the industry standards.

Submit Your CV : career@trusttech.in

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