Digital Marketing Lead

6 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Lead - SaaS

Location:

Experience



SaaS-based companies

 

Key Responsibilities:

  • Develop and own the overall digital marketing strategy to increase lead generation, product signups, and brand visibility.
  • Plan, execute, and optimize paid campaigns across

    Google Ads, Meta, LinkedIn

    , and other relevant platforms.
  • Execute and manage

    retargeting campaigns

    to nurture and convert leads effectively.
  • Collaborate with sales, design, R&D teams to ensure alignment of marketing messages.
  • Use analytics tools (

    Google Analytics, GA4, Search Console, etc.

    ) to track KPIs and derive actionable insights for optimization.
  • Stay ahead of digital trends, new ad formats, and platform updates.

 

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 6+ years

    of experience in digital marketing, with

    at least 3+ years in a lead role within a SaaS-based company

    .
  • Proven expertise in

    Google Ads, Meta Ads

    , and

    retargeting strategies

    that drive qualified leads
  • Ability to manage budgets, set targets, and achieve consistent performance outcomes.
  • Deep understanding of SEO, and paid growth channels


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