DIGITAL MARKETING

Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving engagement and conversions across various online platforms. This role requires a blend of analytical skills and creativity to optimize our digital presence and enhance brand visibility.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
• Utilize SEO tools to conduct keyword research, optimize website content, and improve search engine rankings.
• Manage social media marketing campaigns across platforms including Facebook, Instagram, and LinkedIn to engage with target audiences.
• Create compelling content for blogs, social media, email marketing, and other digital channels that aligns with our brand voice.
• Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns and make data-driven decisions for optimization.
• Execute paid advertising campaigns through Google Ads and Facebook Advertising to maximize ROI.
• Collaborate with the design team using Adobe Creative Suite to create visually appealing graphics for various marketing materials.
• Implement conversion optimization techniques on landing pages and throughout the customer journey to enhance user experience.
• Manage e-commerce initiatives by optimizing product listings and driving traffic through SEM strategies.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.

Qualifications

• Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO, SEM, Google AdWords, Google Analytics, and marketing automation tools.
• Familiarity with content management systems such as WordPress and experience in HTML, CSS, JavaScript, and SQL is preferred.
• Strong skills in graphic design using Adobe Photoshop or similar software.
• Excellent copywriting abilities with a focus on persuasive messaging for diverse audiences.
• Experience in email marketing strategies that drive engagement and conversions.
• Knowledge of performance marketing techniques within B2B environments is a plus.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as we strive to elevate our brand through innovative digital marketing strategies that resonate with our audience!

Job Type: Full-time

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: In person