DIGITAL MARKETING

Strategy & Planning

• Develop and execute digital marketing strategies aligned with business goals
• Plan campaigns across multiple digital channels (SEO, social media, email, PPC, content)

2. Search Engine Optimization (SEO)

• Optimize website content for search engines
• Conduct keyword research and improve on-page & technical SEO
• Monitor rankings and organic traffic performance

3. Paid Advertising (PPC)

• Manage paid campaigns (Google Ads, social media ads, display ads)
• Optimize budgets, bids, and ad creatives
• Track ROI and conversion performance

4. Content Marketing

• Create and manage digital content (blogs, videos, infographics, landing pages)
• Ensure content aligns with brand voice and customer journey
• Coordinate with designers and writers

5. Social Media Management

• Plan, create, and schedule social media content
• Engage with followers and manage online communities
• Monitor trends and platform performance

6. Email Marketing

• Design and execute email campaigns
• Manage subscriber lists and segmentation
• Analyze open rates, click-through rates, and conversions

7. Analytics & Reporting

• Track performance using tools like Google Analytics, Search Console, and ad platforms
• Analyze data to optimize campaigns
• Prepare performance reports and insights

8. Conversion Rate Optimization (CRO)

• Improve website and landing page performance
• A/B test ads, emails, and webpages
• Optimize user experience to increase conversions

9. Brand Management

• Maintain consistent brand messaging across digital channels
• Monitor online reputation and customer feedback

10. Market & Competitor Analysis

• Research market trends and customer behavior
• Analyze competitors’ digital strategies and performance

Job Type: Full-time

Work Location: In person