digital marketing expert

Company Description

Kama International Organic Pvt. Ltd. is a leader in organic agri-input manufacturing, dedicated to promoting sustainability, innovation, and farmer empowerment. With over a decade of experience, the company offers research-driven and residue-free products such as organic fertilizers, bio-pesticides, fungicides, and soil immunity boosters, all aligning with international quality standards. Guided by a mission to restore soil health and ensure food safety, Kama integrates R&D with traditional farming knowledge. Recognized by national and international institutions, the company is committed to empowering farmers and establishing a sustainable and prosperous agricultural ecosystem. Kama's vision is to advance natural farming practices for a healthier planet and a resilient future.

Role Description

This is a full-time, on-site position based in Gandhinagar for a Digital Marketing Expert. The role involves designing and implementing effective marketing strategies, managing and optimizing social media campaigns, and creating innovative solutions to enhance online presence and customer engagement. Key responsibilities include analyzing data to improve campaign performance, collaborating with teams for content creation, and identifying growth opportunities for the organization. The individual will also contribute to building strong client relations and expanding the market reach of Kama International Organic Pvt ltd

Here are the key roles and responsibilities of a Digital Marketing Expert. You can use this for job descriptions, SOPs, interviews, or team training.

⸻

⭐ Roles and Responsibilities of a Digital Marketing Expert

1. Digital Strategy Planning

• Develop overall digital marketing strategy

• Identify target audience and customer persona

• Set campaign goals (leads, sales, brand awareness)

• Plan budget allocation across channels

2. Social Media Marketing

• Manage pages on Facebook, Instagram, LinkedIn, YouTube, etc.

• Create content calendar and posting schedule

• Run paid ads and boost campaigns

• Monitor engagement, comments, and messages

3. SEO (Search Engine Optimization)

• Keyword research and competitor analysis

• On-page SEO (titles, meta tags, content optimization)

• Off-page SEO (backlinks, directory submission)

• Improve website ranking and organic traffic

4. Content Creation & Management

• Plan and create posts, blogs, reels, creatives, and videos

• Coordinate with designers and content writers

• Ensure brand tone, accuracy, and consistency

5. Lead Generation & Performance Marketing

• Run Google Ads, Facebook/Instagram ads

• Plan landing pages and lead forms

• Optimize cost-per-lead and conversion rates

6. Website & Landing Page Management

• Coordinate website updates

• Improve user experience and loading speed

• Track performance using analytics tools

7. Email & WhatsApp Marketing

• Create campaigns and automation

• Manage subscriber lists

• Monitor delivery, open rate, and response

8. Analytics & Reporting

• Track metrics like reach, clicks, leads, sales

• Use tools like Google Analytics, Meta Business Suite

• Prepare weekly/monthly performance reports

• Suggest improvement strategies based on data

9. Brand Building & Online Reputation

• Manage Google Reviews and feedback

• Handle customer queries and complaints

• Maintain positive brand image online

10. Collaboration & Coordination

• Work with sales team for follow-up leads

• Guide field team on digital campaigns

• Coordinate with designers, agencies, and management

⸻

✔ Skills Required for a Digital Marketing Expert

• Creativity & communication skills

• Data analysis and reporting ability

• Knowledge of SEO, SEM, and SMM

• Basic graphic and video editing

• Familiarity with ads manager tools