Digital Marketing Executive

Job Summary:

We are seeking a performance-driven Digital Marketing Executive with hands-on experience in PPC ad campaigns to plan, execute, and optimize paid advertising strategies across multiple digital platforms. The ideal candidate will be responsible for driving qualified traffic, generating leads, and maximizing ROI through data-driven paid marketing initiatives.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Conduct keyword research, audience targeting, and ad copy creation
• Monitor campaign performance, budgets, CTR, CPC, and conversions
• Optimize ads for better ROI through A/B testing of creatives, landing pages, and bidding strategies
• Track and analyze performance using Google Analytics, Google Tag Manager, and ad platform dashboards
• Generate regular performance reports and insights for management
• Coordinate with design and content teams for ad creatives
• Stay updated with latest PPC trends, tools, and platform policies
• Manage remarketing and retargeting campaigns

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field
• Proven experience in managing PPC ad campaigns
• Strong knowledge of Google Ads, Meta Ads Manager, and conversion tracking
• Experience with keyword tools and audience segmentation
• Analytical mindset with problem-solving abilities
• Excellent communication and reporting skills

Preferred Skills:

• Certification in Google Ads or Meta Blueprint
• Experience with lead generation and e-commerce campaigns
• Knowledge of SEO and landing page optimization

Remark – HR:

• Candidate must demonstrate hands-on PPC campaign experience
• Performance-based mindset with clear understanding of KPIs
• Ability to work under deadlines and manage multiple campaigns
• Portfolio or campaign case studies will be an added advantage