Digital Marketing Executive

About the Company:

UrjanovaC is a clean energy and net-zero solutions company founded by IIT Bombay faculty members Prof. Vikram Vishal and Prof. Arnab Dutta. The company specializes in pioneering carbon capture, utilization, and storage (CCUS) technologies aimed at decarbonizing hard-to-abate industries. UrjanovaC has developed a patented carbon management technology that captures and converts carbon dioxide into valuable end products.

Role Description:

This is a full-time role for a Digital Marketing Executive at UrjanovaC Pvt Ltd in Mumbai. The ideal candidate will oversee the online marketing strategy by planning and executing digital marketing campaigns, website design, and maintenance. This candidate will launch advertisements and create content to increase brand awareness. The ideal candidate should have proficient knowledge of web design and optimization.

Responsibilities:

• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display).
• Design, maintain, manage, and supply content for the organization's websites, mobile apps, and email/CRM software.
• Manage the creation of relevant and engaging digital content for publishing on various digital platforms.
• Formulate strategies to build a lasting digital connection with customers.
• Monitor the company's presence on social media.
• Launch advertisements to increase brand awareness.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

Qualifications:

• Bachelor's degree in Marketing or related field.
• Excellent understanding of web design/development.
• Excellent understanding of digital marketing concepts, including SEO and SEM.
• Experience with business-to-customer social media and content generation.
• Strong creative and analytical skills.
• Good competence in English - both spoken and written.
• Ability to create client-specific digital marketing content.
• Proficient in the use of MS Office.
• Good team-ship.
• Detail-oriented and ability to maintain focus.
• Flexible and open to feedback.