Digital Marketing Executive

Company Description

Backdrop Solutions Private Limited is one of India's leading suppliers of premium furniture, catering to a wide range of clients, including hotels, banquets, restaurants, lounges, bars, event management companies, and tent houses. We are proud to have contributed to several celebrated events for influential personalities and top-rated venues nationwide. With a focus on quality, unique designs, and customer satisfaction, our furniture is cherished not only within India but also in numerous cities across Europe, Asia, and South Africa. Striving for innovation, we consistently stay attuned to the latest trends and are soon launching an exclusive collection of props to elevate any celebration to the next level. We are committed to creating a global presence with our exceptional products.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive, based in Karnal. The Digital Marketing Executive will be responsible for developing and executing online marketing strategies, including managing social media campaigns, creating and optimizing digital advertisements, and analyzing performance metrics. Day-to-day responsibilities include content creation, SEO optimization, maintaining an online presence, and collaborating with internal teams to promote company products and services effectively. The candidate will also oversee email marketing initiatives and identify new marketing opportunities to increase brand visibility.

Qualifications

• Proficiency in Digital Marketing, Social Media Management, and online campaign execution
• Strong SEO, SEM, and analytics skills, with expertise in analyzing and optimizing performance metrics
• Experience in Content Creation, Copywriting, and Visual Content Design
• Knowledge of Marketing Automation Tools and Email Marketing best practices
• Familiarity with design software and tools is an added advantage
• Strong communication, creativity, and analytical thinking skills
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Previous experience in the furniture or event industry is preferred but not required