Digital Marketing Executive

Position Summary We are looking for a Digital Marketing Executive with hands-on experience in SEO , Social Media Marketing , and Google Ads . The ideal candidate should be passionate about driving digital growth through strategic campaigns, content, and performance marketing, with a data-driven and creative mindset. Key Responsibilities Search Engine Optimization (SEO) Conduct on-page and off-page SEO for company and client websites. Perform keyword research , competitive analysis, and backlink strategy development. Optimize website structure, meta tags, internal linking, and content for better SERP rankings. Monitor and report SEO performance using tools like Google Search Console, Ahrefs, and SEMrush. Social Media Marketing (SMM) Plan, create, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Manage social media calendars, campaigns, contests, and collaborations. Monitor engagement metrics and audience behavior to optimize reach and performance. Coordinate with design and content teams for creative asset development. Google Ads / PPC Set up and manage Google Ads campaigns including Search, Display, YouTube, and Remarketing. Conduct keyword research, competitor benchmarking, and ad copy optimization. Optimize campaign structure, bidding strategies, and landing pages for better conversions. Track and report KPIs such as CTR, CPC, Quality Score, and ROI. Required Skills & Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 1–3 years of proven experience in digital marketing , with a focus on SEO, SMM, and Google Ads. Proficiency in tools like Google Analytics, Google Ads Manager, Search Console, Meta Business Suite , and SEO tools (Ahrefs/SEMrush/Ubersuggest). Solid understanding of digital trends, audience behavior, and platform algorithms. Strong analytical skills with the ability to derive actionable insights from data. Excellent communication skills and team collaboration abilities. Preferred Skills Experience in e-commerce , real estate , or B2B tech is a plus. Familiarity with basic HTML, WordPress , or landing page builders. Certification in Google Ads and SEO is a bonus. What We Offer Competitive salary and incentives Growth opportunities with upskilling and certifications Creative freedom and a performance-driven work environment Flexible work options and team-centric culture Show more Show less