Digital Marketing Executive

Company Description

Somniate Software Solutions PVT. LTD. is a Software Company that provides traffic survey, software services and data analysis services. Established in 2013 by a team of core professionals, our mission is to provide quality value-added solutions to a diverse portfolio of clients. We have a clear focus on emerging technology trends and strive to design and develop optimum solutions for our clients. When clients come to us for solutions, they can expect a partnership that will define and implement lasting solutions in a timely, cost-effective, and responsive manner.

About the Role

Digital Marketing Executive

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns.
• Manage social media platforms (Facebook, Instagram, LinkedIn, etc.) to increase engagement and followers.
• Plan and execute SEO/SEM strategies to improve website traffic and rankings.
• Run paid ad campaigns (Google Ads, Facebook Ads, etc.) and monitor ROI.
• Create engaging and relevant content for blogs, social media, and email campaigns.
• Analyze digital marketing performance using tools like Google Analytics and prepare regular reports.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Collaborate with designers, developers, and the sales team to align marketing efforts with business goals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of proven experience in digital marketing.
• Strong understanding of SEO, SEM, PPC, email marketing, and social media.
• Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics.
• Excellent communication, creativity, and analytical skills.
• Ability to work independently as well as in a team environment.