Digital Marketing Executive

Company: Skillyards Versatility Pvt. Ltd. Location: Agra, Uttar Pradesh Job Title: Digital Marketing Specialist About Us: Skillyards is a tech industry leader establishing an IT Hub in Agra, India. Known for revolutionizing traditional training methods, Skillyards offers practical training programs in Full-Stack Web Development, Digital Marketing, UI/UX Design, and more. Job Summary: As a Digital Marketing Executive at Skillyards, you will play a crucial role in promoting our IT training programs and conducting training sessions for students. Your primary responsibility will be to deliver high-impact training to enhance students' digital marketing skills, while also executing effective digital marketing strategies that increase enrollment. Key Responsibilities: ● Stay informed about industry trends and best practices to continuously enhance training materials and marketing strategies. ● Conduct comprehensive training sessions for students, covering essential digital marketing concepts and techniques. ● Develop and implement digital marketing campaigns across various channels, including social media, email, SEO, and PPC, to attract students to our training programs. ● Create engaging content for our website, blogs, and social media platforms that highlights the benefits of our training offerings. ● Analyze and report on campaign performance, using insights to refine strategies and improve enrollment rates. ● Manage social media accounts, ensuring active engagement and responsiveness to prospective students. ● Collaborate with the sales team to align marketing efforts with enrollment goals and student needs. Qualifications: ● Bachelor’s degree in Marketing, Communications, Education, or a related field. ● Minimum of 2 years of experience in digital marketing, with a strong emphasis on training or educational environments. ● Deep understanding of SEO, PPC, social media, and email marketing strategies. ● Excellent written and verbal communication skills, with the ability to effectively teach and engage students. ● Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools). ● A passion for education and a commitment to helping others succeed. Job Types: Full-time, Permanent Pay: ₹25,430.72 - ₹40,531.76 per month Benefits: Cell phone reimbursement Internet reimbursement Paid time off Schedule: Day shift Supplemental Pay: Commission pay Performance bonus Yearly bonus Ability to commute/relocate: Agra District, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred) Experience: PPC Campaign Management: 1 year (Required) SEO: 1 year (Required) Work Location: In person