Digital Marketing Executive

Company Description

I Vision Infotech is a comprehensive IT company that specializes in delivering high-quality, cost-effective, and reliable web and e-commerce solutions. Founded in 2011 and located in India, we serve both domestic and international clients including those in the USA, Malaysia, Australia, Canada, and the United Kingdom. Our expertise spans web design, development, e-commerce, and mobile app services across various platforms such as Android, iOS, Windows, and Blackberry.

Role Description

We are seeking a result-driven and creative Digital Ads Specialist with a minimum of 1 year of proven experience in lead generation through paid media channels like Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads. The ideal candidate must have hands-on experience in running and optimizing Meta Ads campaigns and should be passionate about turning ads into real business results.

Key Responsibilities

• Plan, develop, and manage paid ad campaigns across Google, Facebook/Instagram, and LinkedIn
• Create engaging ad copies, creatives, and landing page strategies to maximize performance
• Conduct audience research, competitor analysis, and A/B testing to improve results
• Monitor and optimize campaigns daily for CPC, CTR, ROAS, and CPL
• Track leads, conversions, and revenue using tools like Google Analytics, Meta Pixel, and LinkedIn Insights
• Prepare weekly/monthly performance reports with actionable recommendations
• Stay updated with the latest ad policies, algorithms, and digital marketing trends

Required Skills & Qualifications

• 1+ year of experience in running paid ad campaigns for lead generation
• Strong expertise in Meta Ads Manager (must have proven experience in running and scaling Meta Ads campaigns)
• Proficiency in Google Ads and LinkedIn Campaign Manager
• Experience with conversion tracking, custom audiences, lookalike audiences, and retargeting
• Good understanding of funnel strategy, landing pages, and basic SEO (preferred)
• Strong analytical and reporting skills with problem-solving ability
• Bachelor's degree in Marketing, Business, or related field preferred

Perks & Benefits

• Flexible Work Environment
• Performance-Based Incentives
• Learning & Growth Opportunities
• Supportive Team Culture
• Exposure to Multi-Industry Clients

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Application Question(s):

• Which platforms have you worked on?
• How many years of experience do you have in running paid ad campaigns?

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person