Digital Marketing Executive (SEO)

About the Role

A leading migration consultancy is seeking an experienced Digital Marketing Specialist to drive its digital presence and lead generation efforts. The organization supports individuals and families with visa consultation and migration services for top global destinations.

Position: Digital Marketing Executive

Location: Bandra, Mumbai

Experience Required: Minimum 3 years

Key Areas: Paid Ads, Social Media, SEO

Working Hours: Monday to Saturday, 9:30AM to 6:30PM

Key Responsibilities

Paid Advertising:

Plan, create, and optimize campaigns on Google Ads, Facebook, Instagram, and LinkedIn to boost lead acquisition.

Manage campaign budgets and utilize A/B testing to maximize ROI.

Social Media Management:

Develop and schedule engaging, brand-aligned content for platforms like Facebook, Instagram, and LinkedIn.

Foster and grow the social community by responding to inquiries, comments, and messages from prospective clients.

SEO:

Conduct detailed keyword research, perform on-page and off-page optimization for improved rankings on relevant search queries.

Collaborate with content teams to implement SEO best practices in articles, blogs, and web pages.

Analytics & Reporting:

Use Google Analytics and other tools to monitor and analyze website and campaign performance.

Prepare regular reports with actionable insights and strategic recommendations.

Collaboration:

Work closely with content, design, and business development teams on digital strategy.

Keep abreast of industry trends in migration consultancy and digital marketing.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.

At least 3 years of hands-on experience managing paid digital ads and executing SEO strategies.

Strong proficiency with business social media management and digital ad campaign tools.

Experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, Google Analytics, and major SEO tools (SEMrush, Ahrefs, Google Search Console).

Excellent communication, creative, and analytical skills.

Prior experience in the education, migration, or visa consulting sector is a plus.