Job
Description
Objective Plan, execute, and manage all digital marketing for Company, including SEO, SEM, email marketing, and social media Establish and execute a digital marketing strategy to distribute content Work with and manage a team of writers, marketers, and other stakeholders to maintain Company’s digital presence Maintain consistent brand messaging across all social channels Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience Create and maintain an editorial calendar to deliver targeted content Responsibility Create and manage content for Company’s social media, emails, and other forms of digital communication Research, track, and analyse consumer behaviors and trends and implement research into digital marketing campaigns Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques Develop and monitor campaign budgets Stay up to date on the latest social media trends, and implement them in Company’s marketing campaigns Skills Social media savvy, with a passion for staying on top of trends Strong sense of creativity, imagination, and innovation Excellent interpersonal skills, with the ability to collaborate with other departments In-depth knowledge of various social media platforms and best practices Ability to analyze consumer metrics, reports, and trends Strong project management and managerial skills Desired Domain Hospitality (Travel, Hotel & Events) Preferred Qualification In-depth knowledge of current digital trends Experience in digital marketing, or a related field Proficiency in photo and video editing software Experience with SEO and SEM strategy and keyword research Understanding of website analytics tools, such as Google Analytics Analytical mind, with a passion for measuring data Show more Show less
