Digital Marketing Executive

About Petblush

Petblush is a fast-growing manufacturer, distributor, and brand of pet products, specializing in collars, leashes, harnesses, clothing, toys, and accessories. With both offline and online presence, we are on a mission to bring innovative, high-quality products to the pet care industry and scale our footprint across India.

Role Overview

Digital Marketing Executive (Hybrid)

Key Responsibilities -

Social Media & Content

• Manage and grow Petblush’s social media presence (Instagram, Facebook, LinkedIn, YouTube).

• Create and execute

  content calendars

  — posts, reels, stories, short videos.

• Work with freelancers to deliver engaging creatives.

Digital Advertising & Growth

• Plan and run

  Google Ads and Meta Ads campaigns

  .

• Monitor performance (CTR, ROAS, CAC) and optimize campaigns for better results.

• Implement remarketing, funnel strategies.

E-commerce & Marketplaces

• Manage listings on

  IndiaMart, Amazon, Flipkart, and other platforms

  .

• Ensure updated catalogs, product details, and visibility optimization.

• Creating A+ Content for product listings which include designing product images with USPs, product descriptions, product video scripts, etc.

SEO & Website

• Conduct keyword research and optimize website/product pages.

• Support content creation for blogs and SEO-driven articles.

CRM & Retention Marketing

• Execute

  email and WhatsApp campaigns

  for promotions, launches, and updates.

• Maintain databases and segment customer groups for targeted campaigns.

Analytics & Reporting

• Track digital performance using Google Analytics, Meta Ads Manager, and other tools.

• Share weekly/monthly reports with key insights and action plan

Customer Queries

• Handling customer queries for online orders

Requirements

• 1–3 years of experience in

  digital marketing

  (preferably with consumer/e-commerce brands).

• Strong knowledge of

  social media management + paid campaigns

  .

• Hands-on with

  Google Ads, Meta Ads Manager, SEO basics, and marketplace management

  .

• Basic skills in

  Canva/Photoshop

  (video editing is a plus).

• Ability to balance

  brand storytelling with data-driven growth

  .

• Strong communication and organizational skills.

Why Join Petblush?

• Be part of a

  high-growth startup

  in the booming pet industry.

• Work across

  brand, growth, and digital sales channels

  — a complete exposure role.

• Opportunity to

  build and scale Petblush’s digital presence

  from the ground up.

• Collaborative and entrepreneurial work culture with close interaction with the founders.