Digital Marketing Executive

Position:

Monthly Salary: ₹15,000 - ₹20,000

Department:

Location:

Job Summary

Digital Marketing Executive

Key Responsibilities

• Social Media Management:

  Manage and grow the company’s official profiles on Facebook, Instagram, LinkedIn, and YouTube. Create a regular content calendar featuring new car launches, customer delivery photos, and festive offers.

• Lead Generation:

  Plan and execute paid ad campaigns (Meta Ads / Facebook & Instagram Ads) specifically targeting the Bhubaneswar and Odisha market to generate test-drive inquiries and sales leads.

• Content Creation:

  coordinate with the sales team to take high-quality photos and videos (Reels/Shorts) of vehicles. Design engaging graphics and banners for promotions using tools like Canva or Photoshop.

• Online Reputation Management (ORM):

  Monitor and respond to customer reviews on Google My Business and social media. actively work to improve the dealership's online rating and credibility.

• Website Maintenance:

  Ensure the company website is updated with the latest vehicle prices, brochures, and promotional banners.

• Performance Tracking:

  Analyze the performance of digital campaigns (Reach, Engagement, CPL - Cost Per Lead) and prepare weekly reports for the Marketing Manager.

• Market Research:

  Keep track of competitor activities and digital trends in the automobile sector to keep our brand ahead of the curve.

Required Qualifications

• Education:

  Graduation

  in any stream or

  MBA

  (Marketing specialization is a plus).

• Experience:

  1 to 3 Years

  of proven experience in Digital Marketing.
• Preference: Candidates with prior experience in the

  Automobile, Real Estate, or Retail

  sectors will be given preference.

Required Skills

• Technical Tools:

  Proficiency in

  Facebook Ads Manager

  , Google Analytics, and basic SEO principles.

• Design Skills:

  Working knowledge of

  Canva

  or basic Photoshop for creating social media creatives.

• Communication:

  Strong written English for captions and content; fluent in

  Odia and Hindi

  for local market understanding.

• Analytical Mindset:

  Ability to understand data and adjust campaigns to lower the cost of acquiring a customer.

Salary & Benefits

• Monthly Salary:

  ₹15,000 - ₹20,000

  (Based on experience and skills).

• Growth:

  Opportunity to work with a leading brand in the automobile industry and grow within the marketing department.