Digital Marketing Executive

🎯 Job Title: PPC Executive / Lead Generation Specialist

Location:

Experience:

Industry:

🚀 Role Summary:

performance-driven PPC Executive / Lead Generation Specialist

🔧 Key Responsibilities:

• Plan, launch, and optimize paid campaigns on

  Google Ads, Facebook/Instagram, and YouTube

• Monitor performance metrics daily and optimize to meet

  Cost Per Lead (CPL)

  and

  ROAS

  targets
• Continuously refine targeting, keyword strategies, and creatives based on

  lead quality insights

• Work with design/content teams to develop

  high-converting creatives and landing pages

• Set up and manage

  retargeting/remarketing campaigns

  to re-engage warm leads
• Integrate

  call tracking, WhatsApp click-to-chat

  , and CRM systems for complete attribution
• Sync with sales teams to align on

  lead feedback, booking data

  , and campaign adjustments
• Deliver

  weekly/monthly performance reports

  with actionable insights
• Stay current on

  algorithm updates, platform changes

  , and real estate marketing trends

✅ Requirements:

• 1–4 years of hands-on experience in

  PPC and lead generation

  (Real Estate domain preferred)
• Proficiency in

  Google Ads, Meta Ads Manager

  , and basic knowledge of

  GA4 & Tag Manager

• Strong skills in

  audience segmentation, funnel strategies, and A/B testing

• Familiarity with

  real estate CRMs, landing page builders

  , and portals like 99acres, MagicBricks (bonus)
• Data-driven mindset with strong

  analytical and reporting skills

• Excellent

  communication

  and

  team collaboration

  abilities

• Own laptop is a must

• Opportunity to work on

  high-value real estate campaigns

• Collaborative and fast-paced

  growth environment

• Exposure to

  full-funnel marketing strategies

  with real business impact

Interested? Send your CV to hr@neworlddevelopers.com