Digital Marketing Executive

Location: LeadRoad office, Chatrapati Square, Nagpur

About Us

LeadRoad helps companies grow by providing lead generation and appointment-setting services. Our team is driven, creative, and skilled at reaching out to the right people to create sales opportunities for our clients.

Role Overview

Google Ads, email marketing, LinkedIn, and Instagram

This role blends creativity with data-driven execution and requires strong content and analytical skills.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.

• Write and edit high-quality B2B cold emails, social media posts, blogs, and sales scripts.

• Manage and optimize Google Ads campaigns (Search, Display, and Remarketing) to meet performance targets.

• Manage company presence on LinkedIn (personal + company page) and Instagram to ensure consistent engagement.

• Support lead generation efforts by aligning marketing campaigns with outreach initiatives.

• Monitor campaign performance, analyze metrics, and prepare regular reports with actionable insights.

• Collaborate with sales and design teams to produce impactful marketing assets.

• Stay updated on digital marketing trends and apply best practices to campaigns.

Qualifications

Bachelor’s/Master’s degree in Marketing, Communications, Business, or related field.

Minimum 2 years of experience in digital marketing, content writing, or campaign management.

Strong knowledge of Google Ads with hands-on experience in campaign setup, optimization, and reporting.

Excellent writing and editing skills, with an understanding of B2B communication and SEO basics.

Familiarity with LinkedIn and Instagram marketing strategies.

Strong organizational skills and ability to manage multiple projects simultaneously.

Analytical, proactive, and results-driven mindset.

Why Join LeadRoad

A collaborative, growth-focused team environment.

Creative freedom to experiment and bring your ideas to life.

Opportunities to upskill and advance in digital marketing.

Work that has a direct impact on client success and company growth.

Be part of a young, fast-growing startup where you’ll learn a lot, take ownership, and grow quickly.